How Large is The Women’s Fitness Industry?


The Women’s Only Fitness market is big, and getting bigger! As a matter of fact, there are now more women with fitness memberships than men and most women prefer to workout in a women’s only environment when given the choice. Combine this, with the projected growth in the fitness industry and the Women’s Only Fitness market looks to have a great future!

A few simple numbers.

Growing concerns of obesity, particularly among women, and the fact that women represent the single largest consumer business opportunity (over $8 trillion per year) together with the reality that women influence 80% of purchase decisions, make it clear why women only fitness is the fastest growing sector in the $84 billion health and fitness industry.

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Forward thinking.

In the last ten years, the number of health club members has more than doubled in North America to more than 60 million. This sharp and steady increase will continue to grow with expanded awareness and focus on health related issues in society. This accepted relationship between fitness and a healthy lifestyle, combined with the more recent acceptance of combative sports training as a staple of functional fitness and direction of general fitness trends will continue to increase the 30 Minute Hit® market share. In addition, the rapidly rising popularity of Kickboxing style training will continue to create a culture within our society that embraces the concept of empowerment and strength though this style of fitness training.

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A bigger demographic means higher revenues. 

Unlike other women’s only circuit based fitness centres, (whose primary demographic is 40 years-plus) catering mainly to obese and very unfit members utilizing a slow paced exercise format, 30 Minute Hit® draws women ages 13-65 with a wide range of fitness levels and abilities. With its upbeat atmosphere and accommodating program, typical members span from high school students, to new mothers, to experienced Black Belt martial artists, and even grandmothers creating the opportunity to increase revenue through higher market share.

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Deanna and BOB
More than a decade ago co-founders Deanna and Jackson Loychuk recognized the need for something different in the women's only fitness market. Fast forward ten years and more than 40 franchise locations later, it would be safe to say that they were on the right track. (Read More)
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